It is extremely important to cultivate and maintain purchase relationships with referral sources, i.e.: Agents/Builders/FSBO marketing plan/manufactured housing dealers if applicable/investors, etc. Of course this is under the understanding that this is sometimes a cyclical business and when the refi’s go away, they go away abruptly as the rates increase…
Go after them now, but don’t neglect your purchase referral sources or they will neglect you when you are asking for their business later… As originators and this is my (for what it’s worth) opinion, we should spend 60% of our time working on our business (marketing/cultivating relationships/etc.) and 40% working in our business…
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